Expanding into Consumer-Centric Markets with Innovation and Expertise
As part of the company’s strategic development, the Personal Care & Home Care division was launched in 2018 to focus on consumer-driven and trend-responsive industries. Leveraging deep technical expertise and academic insight, the division delivers strong execution in product concepting, ideation, and application capabilities. It supports our partners’ product pipelines with agile, development-ready solutions tailored to fast-evolving market dynamics.
We collaborate closely with long-standing principals to deliver innovative solutions across two key ingredient categories:
- Active Ingredients for skin care and hair care applications
- Functional Ingredients for personal and home care formulations
Our Application Laboratory plays a central role in product development—supporting customers and principals through prototyping, concept development, and joint workshops or trials. This hands-on approach allows us to transform ideas into tangible, market-ready solutions.
Product Portfolio
Our portfolio is designed to meet the diverse needs of the personal care and home care industries.
- Active Ingredients include targeted solutions such as anti-aging, whitening, anti-inflammation, moisturizing, remineralization, slimming, hair care, and anti-acne—formulated to enhance product efficacy and consumer satisfaction.
- Functional Ingredients support formulation performance and sensory experience, including emollients, surfactants, humectants, fatty acids, fillers, solvents, soap noodles, rheology modifiers, chelating agents, preservatives, pH adjusters, colorants, sensory modifiers, scrubs, and more.
Market Segments & Product Applications
We serve a wide spectrum of industries and product categories, offering tailored support across the following segments:
Personal Care :
- Skin Care : Includes anti-pigmentation, anti-aging, and anti-acne products, commonly available in the form of face creams, gels serums, toners, cleansers, eye care treatments, and face masks
- Body Care : Body wash, soap, body lotion, body oils, body scrub, hand & foot care, Deodorants and antiperspirants
- Hair Care: Shampoos, conditioners, hair oils, serums and hair styling products tailored for various hair types and treatment needs.
- Decorative Cosmetics: Full-range makeup products including foundations, blushes, concealers, eyeliners, eyeshadows, lipsticks, lip cream, mascaras, and setting sprays—developed to meet diverse brand aesthetics and performance standards.
- Sun Care: Sunscreens, after-sun lotions, and UV protection products.
- Oral Care: Mouthwashes and specialized toothpastes including whitening, sensitivity, and herbal variants.
Home Care:
- Laundry Care: Detergents, fabric softeners, stain removers, bleach.
- Dishwashing: Dish soaps, dishwasher tablets, rinse aids.
- Surface Care: Multi-surface cleaners, disinfectants, wipes.
- Bathroom Care: Toilet cleaners, mold removers, shower sprays.
- Kitchen Care: Degreasers, stovetop cleaners, sink and appliance care.
Operational Support
Our supply chain is built for reliability and responsiveness, featuring:
- High-standard warehousing
- Professional pest control services
- A dedicated customer service team that ensures close communication and personalized support