Shiraishi-Omya GmbH is a joint venture underway in Gummern (Austria) between Shiraishi and Omya. Precipitated calcium carbonate (PCC) production technology perfected in Japan is now at work in Austria, where Shiraishi-Omya makes ultrafine grades of coated PCC in powder form at the Golling plant, 20 kilometers south of Salzburg.

In the Japanese market, Shiraishi’s Hakuenka® brand carries a decades-long reputation for outstanding quality in ultrafine PCC. Now, those same Hakuenka® products are being produced in Europe as well.

European and neighboring markets can expect quicker deliveries over shorter distances, plus fast and focused responses to specific needs as the result of Golling’s proximity to continental end users.